We know brand needs change over time. From precommercialization consultancy to LOE and from rare to common, our teams are built to service both patient and HCP workstreams and are full of the experts you need—when you need them.
The deeper meaning?
You’ll get what you need, and not what you don’t.
There’s a science behind how we engage with audiences.
Dig into data
Our scientific strategists are armed with not just PhDs, but minds for business, psychology, and brand creation—digging into data to identify the nuggets of differentiation that patients and HCPs will remember.
Foster healthy dialogue
Integrated brand building is all about improving dynamics between patients and HCPs. We uncover the gaps in communication to rebuild these relationships based on science and shared interests—creating fertile ground for better health partnerships and outcomes.
Design for everyone
We immerse ourselves in communities, partnering with patients and HCPs to understand the culture of conditions, symptoms, and treatments. Our co-creation sessions put customers at the center of ideation and creation, ensuring accessibility and relevancy to all.
Propel the experience
Using proprietary data, we unearth specific and unique opportunities within our audiences and push the creative product so it shows up in personalized, compelling, and relevant ways.
Our areas of expertise are purpose-driven
We stretch our collective thinking and push beyond the conventional approaches to engage with patients and HCPs.
The science behind digital innovation is constantly evolving. We’re embracing the latest trends in experience design, social, and emerging tech thanks to our “EDG” (Emerging Digital Group).
We go above and beyond to ensure patients can access and engage with relevant medical information and easily communicate with their HCPs. This holistic approach is one way we’re elevating the science behind lexicon.
From community practices to KOLs, it’s important that brands understand a community’s lexicon, influences, and habits. That’s because we believe in making patients better—regardless of ethnic background, gender, sexual orientation, income, and more.
Omnichannel is built into how we work, so our customers can access information where, when, and how they want to. Starting with unique segmentation and communications plan development, we plan personal communication and deployment so it works smarter for you.
We are deeply connected
We are part of Omnicom Health Group, the largest healthcare marketing collective in the world. Through our global network, we have unparalleled access to partners across every area of health, medicine, and wellness. And we can tap into that array of expertise to meet the needs of any brand.