We work purposefully

Our teams are purpose-built for brand needs

We know brand needs change over time. From precommercialization consultancy to LOE and from rare to common, our teams are built to service both patient and HCP workstreams and are full of the experts you need—when you need them.

There is always a consistent and
dedicated Core Brand Team that
will know your business inside and out.

Our Extended S&P Team provides the
flexibility to staff up across departments
during heavy-volume periods and right-size
when things are in maintenance mode.

And, if needed, we can activate the OHG Network
to scale up our efforts as new unplanned projects arise
and broadly as your pipeline grows.

The deeper meaning?

You’ll get what you need, and not what you don’t.

There’s a science behind how we engage with audiences.

Dig into data

Our scientific strategists are armed with not just PhDs, but minds for business, psychology, and brand creation—digging into proprietary data to identify the nuggets of differentiation that patients and HCPs will remember.

Foster healthy dialogue

Integrated brand building is all about improving dynamics between patients and HCPs. We uncover the gaps in communication to rebuild these relationships based on science and shared interests—creating fertile ground for better health partnerships and outcomes.

Design for everyone

We immerse ourselves in communities, partnering with patients and HCPs to understand the culture of conditions, symptoms, and treatments. Our co-creation sessions put customers at the center of ideation and creation, ensuring accessibility and relevancy to all.

Propel the experience

Using proprietary data, we unearth specific and unique opportunities within our audiences and push the creative product so it shows up in personalized, compelling, and relevant ways.

Our areas of expertise are purpose-driven

We stretch our collective thinking and push beyond the conventional approaches to engage with patients and HCPs.

The science behind digital innovation is constantly evolving. We’re embracing the latest trends and platforms in experience design, social, and emerging tech thanks to our “EDG” (Emerging Digital Group).

We go above and beyond to ensure patients can access and engage with relevant medical information and easily communicate with their HCPs. This holistic approach is one way we’re elevating the science behind lexicon.

We have the largest health-integrated marketing insight and data platform in the industry: OmniHealth. It integrates key healthcare data sets owned and licensed by OHG, allowing us to create unified customer experiences within a privacy-compliant ecosystem. This helps us deliver more meaningful, resonant creative and messaging.

We are deeply connected

We are part of Omnicom Health Group, the largest healthcare marketing collective in the world. Through our global network, we have unparalleled access to partners across every area of health, medicine, and wellness. And we can tap into that array of expertise to meet the needs of any brand.